What is Pay-Per-Click (PPC) ?

Pay Per Click advertising is a way of advertisng through search engine. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phases you choose. The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or services. The highest bidder will gets placed at the top of the sponsored search results, the second highest bidder will gets the next listing and so on. Everytime when someone clicks through to your website, you will pay amount that you bid on that particular keyword.

In Pay Per Click search engine, you only need to pay for clicks or click through to you web site. This play a very imprtant role in driving traffic to your website because you only pay for click which mean clickers are actually those targeted visitors. In short, Pay Per Click can be say to be risk free and get listed on search engine.

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